Design for Startups: Design Advice Based on Trial & Error


127 pages of real-life advice from UXPin CEO Martin Bruno
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Not everyone has the inclination to go spend time learning more about potential customers. Some people believe so fervently in their idea; the thought of spending time on anything else than building it is inconceivable. So these people focus 200% of their energy breathing life into their idea, staying up late, working when everyone else is taking a break. Like Jeff Veen, founder of Typekit–now part of Adobe, said to me the other day, “It’s hard to persuade someone to go spend time understanding users. I completely believe in research up front; I did it for Analytics. But I didn’t do it for Typekit, because it was an idea I totally needed myself.” Then he said, “But you know, research would have made it easier to explain the concept to people who didn’t understand it.” (Those people being the folks with the money who were hopefully going to fund the effort.) No matter what, there is always an aspect of development that can be made easier by understanding the people you are building for.

October 25th, 2016 by