#107: Build an Enterprise Software Startup: Jason Lemkin, Managing Director, Storm Ventures

1451179876_hqdefault.jpg



Every entrepreneur knows that starting an enterprise software company is hard.

Jason Lemkin, Managing Partner with Storm Ventures and founder of EchoSign (acquired by Adobe), shares his secrets for how to start and run a successful SaaS enterprise software company. Jason is also one of the most popular startup bloggers in the world on his site called SaaStr.

At Storm Ventures, Jason focuses exclusively on early-stage SaaS/enterprise start-ups and helping them scale.

Enterprise Starting Investing

For both investors and entrepreneurs, the journey starts with an idea and a team. During the first part of our conversation, Jason will share his advice getting initial customers, ramping up the business, and expanding the company.

Enterprise Sales and the SaaS Entrepreneur

Selling into the enterprise requires a keen understanding of the product, market, and organizational dynamics in the buyer’s company. We will discuss the unique attributes of enterprise software and make concrete suggestions for SaaS entrepreneurs.

Advice and Guidance

Throughout our discussion, ask Jason his advice by joining the conversation on Twitter. Use hashtag #cxotalk.

CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.

Learn more at https://www.cxo-talk.com/build-enterprise-software-startup-jason-lemkin-managing-director-storm-ventures

source

December 27th, 2015 by